Study Group:

Bill Carrick

Spring 2023 Fellow, Center for the Political Future

Bill Carrick is a strategic and media consultant for candidates and ballot initiatives in California and nationally.

Bill is the founder of the firm, Carrick Consulting, Inc., which specializes in the creation, production, and placement of advertising for candidates, ballot initiatives, and organizations.

Clients have included: Senator Dianne Feinstein’s campaigns for Senate and Governor, LA Mayor Eric Garcetti and former LA Mayors James Hahn and Dick Riordan, President Bill Clinton, Democratic Leader Dick Gephardt, House Democratic Whip Jim Clyburn, the Democratic Congressional Campaign Committee, and The Democratic Senatorial Campaign Committee.. In California, Carrick has handled over a dozen successful campaigns for Democratic Candidates running for Statewide Constitutional Offices. Most recently, Carrick worked for Los Angeles Sheriff-Elect Robert Luna.

Bill Carrick has developed communications and advertising strategies for several ballot initiatives, including defeating tort reform initiatives, school vouchers, San Fernando Valley and Hollywood secessions from Los Angeles, Governor Schwarzenegger’s redistricting scheme, and he successfully managed the passage of a New LA City Charter. In addition, he created the advertising campaign and strategy for New Mexico Governor Bill Richardson’s successful education initiatives.

In 2016, Carrick was the strategic and media consultant for the passage of Los Angeles County’s Measure M, the largest local infrastructure measure in the nation, winning over 70% of the vote. In the 2017 LA City Elections, he supervised and created the television and on-line advertising for the No on Measure S campaign. He was also lead strategist and media consultant for Mayor Eric Garcetti’s 2017 re-election and served in that capacity for Senator Dianne Feinstein’s 2018 re-election.

Bill grew up in South Carolina where he began his career in politics and advertising. He went on to work in Washington, DC as Senator Ted Kennedy’s political director and later as campaign manager for the 1988 Gephardt for President Campaign before moving to California.

Study Group: All About Campaigns

“All About Campaigns" does a deep dive into all aspects of local, state, and federal campaigns. Examine strategy and tactics, messaging, organizing, fieldwork, coalition building, media and advertising, issues, and policy. Students will create and develop rival campaign plans.

Mondays, 3 - 5 p.m. PT, SOS B15
Start Date: January 23, 2023
End Date: April 10, 2023
Apply for the study group with Bill Carrick