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Los Angeles Times - With unprecedented spending, Caruso is everywhere. Can the billionaire become overexposed?

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Mayoral candidate Rick Caruso tours Grand Central Market last week. His spending in the race is a record in Los Angeles political history. (Source: Robert Gauthier / Los Angeles Times)
Mayoral candidate Rick Caruso tours Grand Central Market last week. His spending in the race is a record in Los Angeles political history. (Source: Robert Gauthier / Los Angeles Times)

CPF Co-Director Mike Murphy comments on Los Angeles mayoral candidate Rick Caruso's $24-million investment in television, radio and digital advertising. This surge of spending is unprecedented in Los Angeles political history and remarkable even by national standards. Murphy shared his insights into the political strategy behind this wave of advertising and whether it's successful.

Read the Los Angeles Times story.

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